About me

Twelve years of experience creating value through design, development and management of digital products.

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Bio

I'm passionate about projects with technical challenges to overcome that also need to convey a message. For that reason I have trained myself to be competent, versatile and efficient. I specialize in design, digital media, online marketing and web production.

This multidisciplinary training, along with over ten years’ experience in digital projects, allows me to find, develop and execute solutions to any needs and assist in their practical implementation.

I love being a part of a team on a new project and put my talents to work in order to achieve their growth objectives and enhance the original vision.

Hobbies

Sci-Fi
Tech
RPGs
Cooking
Family

Skills

Design

Design thinking
Product design
UX design
User research

Leadership

Project management
Critical thinking
Conflict resolution
Coaching & training

Business

Strategic design
Value proposition
Digital transformation
Innovation

Development

Front-end development
Back-end development
Big data & Analytics
Multi-platform

Education

Associate Degree in Marketing
2014 - CEU Abat Oliba
Master in Marketing and Digital Communications
2014 - IMF Business School
Biology (unfinished)
2001 - Universidad de Sevilla

Languages

es Spanish
Native language
en English
Full Professional Competency (C2)
fr French
Basic level

Experience

    5
    years
    2018 today

    Lead Designer

    BBVA
    Taking part in the design and implementation of productivity tools supporting commercial activity and client follow up.
    1
    year
    2017 2018

    UX Advisor & Product Developer

    finect
    As part of the development team, and in close collaboration with operations and product:
    • Investors Network: Define and implement new functionalities, focused on creating value for new market segments.
      Advice on design and crossdevice UX strategy decision making towards a better product market fit.
      Proposing and prototyping improvements over existing products based on business goals and sales pitch.
    3
    years
    2014 2017

    UX & Product Manager

    playthenet
    In charge of full product management, including analysis with business teams for feature development and assessing new opportunities:
    • Digital Signage: Consolidated a digital signage network with partners such as CocaCola, Telepizza and Trison.
    • Smart Data: Big data platform with venue audience data for clients like Mahou and Mediaset.
    • AdCentral: Created a tool for easy segmented advertising purchasing for agencies such as Posterscope.
    • App Vicente: Produced a mobile app to increase traffic to associated venues and improve audience profiling.
    1
    year
    2013 2014

    Senior Web & Desktop Publisher

    As a member of the marketing and digital projects team:
    • Corporate Portal: Built the company’s site under new aesthetic, compliance and accesibility criteria, improving both global and each product and service positioning.
    3
    years
    2010 2013

    Content & Design Manager

    webconsultas
    Being part of the project’s original team:
    • Health Portal: Optimized content organization and design for better SEO positioning, detecting opportunities and proposing new sections and functionalities, including a breakthrough online medical consultation.
      Creation of promotional materials for the sales team, including interactive customizable presentations.
    10
    years
    2005 2015

    Freelance

    • Digital consulting: Trained and counseled self-employed and SEMs on their digital transformation process and online presence, including advicing on social media, producing webs, CMS and online stores, and performance monitoring through relevant KPIs for better decision making.
      Analysis, design and development of personalized web solutions.
      Digital marketing services focused on local business looking to impact their community.

Volunteering

  • 2010 2013: Organized youth conferences for over 400 people (2010-2013), including team coordination, activity planning and financial control.
  • 2013 2015: Served as employment counselor and trainer on resume writing and job seeking techniques.
  • 2003 2005: Full-time volunteer on North Carolina (US, 2003-2005), supervising and training teams of up to 35 people.