Cigna Corporate Portal

A new accessible and user-oriented portal.

Cigna is a global health insurances company with a strong international presence.

Challenge

Following a global rebranding, with the launching of a new logo and corporate identity, the Spanish division of the company needed to adapt its web portal to the new guidelines, including old browser compatibility, W3C validation and full compliance with strict security and privacy internal policies.

At the same time, we needed a new site structure that would allow for better SEO positioning and user browsing flows, both for clients managing their coverage, as well as non clients looking for information about products and services.

Solution

As part of the marketing and digital projects team, we adapted and implemented a new visual design based on global branding, in accordance to how Cigna positioned itself in the Spanish market. From that design, we elaborated a collection of icons, templates and other resources for both interal and external user by all departments in the company.

We reviewed information achitecture at sitemap level and for each page, to ensure that content was easily understood and proper semantic markup was used when coding to improve SEO positioning.

We designed an optimized user flor both for client access and to the full catalogue of products and services offered by Cigna.

We revamped Drupal management interface, Cigna's CMS of choice, in order to make easy to all departments to be responsible for their sections and keep their content always up to date.

Web portal home page
The home page displays ongoing promotions, direct access to client tools, and a simple browsing for Cigna product and service discovery
Added value services listing
Cigna +Health is a group of added value services for improving client's health and wellness
Promotional newsletter and landing for individual health insurance
This landing targeted singles seeking to purchase individual health insurance
Promotional landing and newsletter for corporate health insurance
This landing targeted companies seeking to purchase health insurance for their employees
Christmas themed landing
To celebrate Christmas, we created an interactive card where we shared the company's milestones during the year

Results

Code validated
by W3CCSS and HTML
Accesibility
WACG 2.0 AA
Compliance with security and privacy policy