Turning an investment social network into the site of reference for finantial health.
|Finect is the result of the merging of two companies: the social network of Unience, bringing togetheralmost 100K users since 2009 and offering investing information and a financial aggregator; and the new company Moneymatic, born in 2015 and focused on easing financial decisions and questions from small investors.|
The new company must merge products and services of the pre-existing ones under a new brand. It must also create a new value proposition tha can take advantage of the synergies of the fusion.
We are deeply revising the UX offered in previous platforms, under an unified criteria of identity and value proposition. This revision calls for changes in visual design, interface and browsing flow.
Due to the migration of the technological ecosystem, in this project I also provide design and frontend development.
As a strategy, a responsive web is priorized in order to leave to the future the design and development of native apps.