We created an efficient platform to purchase ad campaigns on several media.
|playthe.net is a digital transformation company that seeks to include physical spaces into digital ecosystems. Present in Cuenca, Madrid and Hong Kong, it has deployed a smart digital signage, a free wifi network, and several other services, mainly focused on restauration, hospitality, retail and advertising.|
As Digital Signage and Vicente App projects develop and gather traction among small and large advertisers, I detected an opportunity to improve the process related to advertising contracting, which could benefit hugely of the segmentation capabilities of the SmartData project.
Working closely with the development team: