Digital Signage

Consolidating and evolving an international digital signage network.

playthe.net is a digital transformation company that seeks to include physical spaces into digital ecosystems. Present in Cuenca, Madrid and Hong Kong, it has deployed a smart digital signage, a free wifi network, and several other services, mainly focused on restauration, hospitality, retail and advertising.

Challenge

Leadering first the frontend development team, and later as product management and designer, we worked on several opportunities:

  • We needed to evolve our propietary player software to enable it to adapt to almost any screen format and proportion (LED billboards, videowalls, etc.)
  • In order to mantain a quality of service, the company needed to ensure the continuous operation of all displays in the channel, proactively detecting incidents and enabling remote interventions to lower maintenance times and costs.
  • Food & beverage sector (restarants, cafeterias, bars, etc.) needed a simple and agile content management workflow with a clear value proposition that could entice them to commit to the digital signage solution.
  • Local commerce and retail chains aim to unify physical and digital customer experience in their digital transformation efforts.
  • Cities and town government search new ways to communicate with citizens that can be integrated with existing SmartCity programs, with a positive impact on tourism.
  • A possible agreement with MediaPro/BeIN about licensing the emision of Champion League matches encouraged us to adapt the display network to support video streaming.

Solution

  • We Designed and implemented a real-time monitoring system with remote diagnostic and intervention capabilities.
  • We adapted the tools for multilingual usage, coordinating translations for international deployment.
  • I drove a continous user research process and product redesign through which we improved incrementally the usability of content management and emission shceduling tools.
  • I coordinated work with SixBySix in integrating our displays with mobile apps via bluetooth beacons, allowing us to detect users and emit custom recommendations on our displays based on purchase history and browsing.
  • Tested and implemented the integration of first and third party data sources on the displays for dynamic templating, both for public service (public transportation, weather, news…) and commercial purposes (images, prices…).
  • We created an end to end process for video streaming emission on our display network, including screen targeting, multiple sources and remote control.
Content manager
Main view of the content and campaign manager for the digital signage network, for owners and small advertisers
Template selector
The player software that we developed allowed us to use a wide variety of formats, from regular screens in landscape and portrait orientation to videowalls of any proportion, even LED matrix
playthe.net stand at the MWC Barcelona 2016
The player software that we developed allowed us to use a wide variety of formats, from regular screens in landscape and portrait orientation to videowalls of any proportion, even LED matrix
Template selector
The player software that we developed allowed us to use a wide variety of formats, from regular screens in landscape and portrait orientation to videowalls of any proportion, even LED matrix
Template selector
The player software that we developed allowed us to use a wide variety of formats, from regular screens in landscape and portrait orientation to videowalls of any proportion, even LED matrix

Results

8
1,5M€
6x
3x
80%