A big data platform to create value from venues affluence data.
|playthe.net is a digital transformation company that seeks to include physical spaces into digital ecosystems. Present in Cuenca, Madrid and Hong Kong, it has deployed a smart digital signage, a free wifi network, and several other services, mainly focused on restauration, hospitality, retail and advertising.|
During the Digital Signage project it became clear that it was necessary to create a precise and auditable system to measure and cualify audiences, including a tool to explore data and extract real time reports.
Besides audience, we needed to identify additional sources of information that would allow us to generate greater value by comprehensively treating all data.
Working very closely with the development team and the consulting and digital transformation area: