A valuable mobile app for users, partners and the company.
|playthe.net is a digital transformation company that seeks to include physical spaces into digital ecosystems. Present in Cuenca, Madrid and Hong Kong, it has deployed a smart digital signage, a free wifi network, and several other services, mainly focused on restauration, hospitality, retail and advertising.|
In parallel to SmartData project, we found a need to improve the way we qualified audiences. The system in use detected wifi enable devices, but only those who signed up to connect to the free wifi could be profiled by age and gender.
Together with our desire to create a more valuable model for food and beverage venues with our solutions, that would drive more people to them and open new way to generate incomes, we launched the Vicente App project.
Working with the development and marketing teams: