Turning a social network for investment professionals into the site of reference for finantial health.
The new company must merge products and services of the pre-existing ones under a new brand. It must also create a new value proposition tha can take advantage of the synergies of the fusion.
We are deeply revising the UX offered in previous platforms, under an unified criteria of identity and value proposition. This revision calls for changes in visual design, interface and browsing flow.
Due to the migration of the technological ecosystem, in this project I also provide design and frontend development.
As a strategy, a responsive web is priorized in order to leave to the future the design and development of native apps.